2024-2026
This is agency where I acted as a Content Director.
Here you’ll find some of the work I’ve done during that time.
I built content in video, copy, web pages, still visuals and articles for the Made Simpler’s website and social media
I also coordinate the overall content strategy for multiple clients besides the agency, and support Influencer Marketing projects.
This one of the pieces I worked directly on, from scripting to editing. You can check out more here.
Tools used:
Genspark, Flocksy, Google Suite
Social media
I have developed the editorial calendar end-to-end for both the agency’s accounts and the founder’s on Linkedin, from tone of voice to data analysis. My role as a Content Director includes:
Managing content projects from initial strategy to performance analysis
Leading a small team of Designers, video editors and writers
Optimize content on a regular basis, as well as manage trends and changes to the calendar
Manage community engagement and map opportunities for improvement
Set KPIs and metrics and present monthly reports on performance, lessons and next steps
Click on the visuals to go to the actual posts.
Tools used:
Genspark, Midjourney, Notion, Canva, ChatGPT, SproutSocial
Web content
Besides copywriting, I also designed, structured and helped build landing pages, ebooks and website content through Wordpress.
I also led content related to imagery, optimizations and updates to the website.
Tools used:
Wordpress, Genspark, SEMRush, GA4